VANGUARD-01RISING ▲ 12.4%
Indigo Monolith
€1,290MARKET PRICE
01 / 05
VANGUARD-02HOT ▲ 31.0%
Chrome Pulse
€980MARKET PRICE
02 / 05
VANGUARD-03STABLE ▬ 0.0%
Structural Indigo
€2,150MARKET PRICE
03 / 05
VANGUARD-04SURGING ▲ 18.7%
Velocity White
€740MARKET PRICE
04 / 05
VANGUARD-05FALLING ▼ 4.2%
Neon Clash
€1,560MARKET PRICE
05 / 05
Hover to expand · The Five Vanguards
// The Market Wall
DECEMBER 40
40 Micro-Films
Live Broadcast · Looping
Live Broadcast · Looping
PH-DEC-001
RISING ▲ 18.0%
OuterwearMonolith Overcoat€240
01 / 40
PH-DEC-002
HOT ▲ 5.1%
KnitwearPulse Puffer€277
02 / 40
PH-DEC-003
SURGING ▲ 8.2%
TailoringChrome Tech Shell€314
03 / 40
PH-DEC-004
STABLE ▬ 21.3%
TechBone Knit Roll€351
04 / 40
PH-DEC-005
FALLING ▼ 6.4%
OuterwearAcid Field Jacket€388
05 / 40
PH-DEC-006
VOLATILE ↕ 7.5%
KnitwearIndigo Struct Blazer€425
06 / 40
PH-DEC-007
RISING ▲ 20.6%
TailoringCobalt Bomber€462
07 / 40
PH-DEC-008
HOT ▲ 7.7%
TechVermillion Parka€499
08 / 40
PH-DEC-009
SURGING ▲ 6.8%
OuterwearSilver Mesh Top€536
09 / 40
PH-DEC-010
STABLE ▬ 19.0%
KnitwearStark Wool Suit€573
10 / 40
PH-DEC-011
FALLING ▼ 8.1%
TailoringLime Ride Anorak€610
11 / 40
PH-DEC-012
VOLATILE ↕ 5.2%
TechObsidian Trench€647
12 / 40
PH-DEC-013
RISING ▲ 18.3%
OuterwearGlacier Fleece€684
13 / 40
PH-DEC-014
HOT ▲ 9.4%
KnitwearNeon Red Cargo€721
14 / 40
PH-DEC-015
SURGING ▲ 4.5%
TailoringTitanium Vest€758
15 / 40
PH-DEC-016
STABLE ▬ 17.6%
TechWinter Field Coat€795
16 / 40
PH-DEC-017
FALLING ▼ 10.7%
OuterwearAcid Hooded Shell€832
17 / 40
PH-DEC-018
VOLATILE ↕ 3.8%
KnitwearIndigo Tailored Coat€869
18 / 40
PH-DEC-019
RISING ▲ 16.0%
TailoringChrome Puffer€906
19 / 40
PH-DEC-020
HOT ▲ 11.1%
TechBone Cable Knit€943
20 / 40
PH-DEC-021
SURGING ▲ 2.2%
OuterwearCobalt Windbreaker€980
21 / 40
PH-DEC-022
STABLE ▬ 15.3%
KnitwearVermillion Wool Coat€1,017
22 / 40
PH-DEC-023
FALLING ▼ 12.4%
TailoringSilver Tech Trouser€1,054
23 / 40
PH-DEC-024
VOLATILE ↕ 1.5%
TechStark Padded Jacket€1,091
24 / 40
PH-DEC-025
RISING ▲ 14.6%
OuterwearLime Track Top€1,128
25 / 40
PH-DEC-026
HOT ▲ 13.7%
KnitwearObsidian Overshirt€1,165
26 / 40
PH-DEC-027
SURGING ▲ 0.8%
TailoringGlacier Down Vest€1,202
27 / 40
PH-DEC-028
STABLE ▬ 13.0%
TechNeon Red Shell€1,239
28 / 40
PH-DEC-029
FALLING ▼ 14.1%
OuterwearTitanium Parka€1,276
29 / 40
PH-DEC-030
VOLATILE ↕ 1.2%
KnitwearField Quilted Coat€1,313
30 / 40
PH-DEC-031
RISING ▲ 12.3%
TailoringAcid Insulated Jacket€1,350
31 / 40
PH-DEC-032
HOT ▲ 15.4%
TechIndigo Drape Coat€1,387
32 / 40
PH-DEC-033
SURGING ▲ 2.5%
OuterwearChrome Wind Shell€1,424
33 / 40
PH-DEC-034
STABLE ▬ 11.6%
KnitwearBone Roll Neck€1,461
34 / 40
PH-DEC-035
FALLING ▼ 16.7%
TailoringCobalt Insulated Vest€1,498
35 / 40
PH-DEC-036
VOLATILE ↕ 3.8%
TechVermillion Tech Knit€1,535
36 / 40
PH-DEC-037
RISING ▲ 10.0%
OuterwearSilver Field Anorak€1,572
37 / 40
PH-DEC-038
HOT ▲ 17.1%
KnitwearStark Heavy Wool€1,609
38 / 40
PH-DEC-039
SURGING ▲ 4.2%
TailoringLime Storm Jacket€1,646
39 / 40
PH-DEC-040
STABLE ▬ 9.3%
TechObsidian Quilted Coat€1,683
40 / 40
FOUNDER
// Founder's Frequency
WE BUILT PICKHOO BECAUSE FASHION
WAS MOVING TOO SLOW.
A STORE IS A STATIC THING.
WE WANTED A STATION —
A LIVING, BREATHING CHANNEL
FOR THE BRAND WHO GROUP.
DECEMBER IS NOT A SEASON.
IT IS A FREQUENCY.
TUNE IN.
Pickhoo is the broadcast arm of the Brand Who Group — a living channel for December fashion. Not a store. A station. Tune in, watch the market move, and wear the frequency.
EST. 2026 · BRAND WHO GROUP
Broadcasting worldwide · 24:00
Broadcasting worldwide · 24:00